← San Antonio AI Lab AI Lab · SATX

AI Training and Consulting for Schertz Businesses

Schertz, TX · San Antonio AI Lab

Hands-on AI sessions for New Braunfels business owners. Vacation rental operators along the Comal and Guadalupe, breweries and restaurants in Gruene, Schlitterbahn vendors, and small tourism and hospitality operators who need to handle seasonal spikes without seasonal hiring. Delivered on-site or over Zoom.

Book a session → See pricing →
The New Braunfels Market § 01

The fastest-growing city in Texas

New Braunfels is a tourism town with a population that triples every summer. Between Schlitterbahn, Gruene Hall, the tubing outfitters, the Wurstfest crowds, and the year-round German-Texan food-and-music calendar, the demand curve is violently seasonal. The staffing curve is not.

Vacation rental owners are answering the same questions about check-in, river access, and parking at 11pm every Saturday. Breweries in Gruene are losing event inquiries when the taproom is packed. Tour operators are letting reviews stack up because nobody has time to respond in July. Restaurants are running short-staffed and watching online bookings roll to voicemail.

AI is built for seasonality. A voice agent answers every rental inquiry 24/7 in tourist season, then quietly sits in the background the rest of the year. AI-generated weekly social content keeps a brewery's channels alive through the slow months. Review-response workflows reply within the hour whether you have three reviews or thirty. This is not adding more tech for its own sake. It is the only way to run a seasonal business without burning out your people.

What this looks like in New Braunfels § 02

Real use cases, not theory

Vacation rentals and short-term stays. Voice agents and AI chat for check-in and guest questions, automated review replies, AI-drafted listing copy across Airbnb and VRBO, pricing-note generation tied to local events.

Tourism and recreation. Bilingual voice agents for high-volume seasonal calls, AI-generated multilingual signage and FAQ content, waiver and release-form email automation, weather-contingency customer messaging.

Breweries and restaurants. AI-drafted social content for event calendars, Gruene show promotion batching, menu translation, review management and automated replies.

Hospitality and small tourism operators. Inquiry triage for event and group bookings, AI-drafted proposal PDFs, partner-outreach email sequences, and a single AI inbox that pulls Facebook, Instagram, email, and SMS into one thread.

Work with us in New Braunfels § 03

Four ways to work together

Same playbook every time. In person at your New Braunfels office, on Zoom, or hybrid.

75-minute
AI consulting session

$299 one-off · per session
  • 1:1 strategy session (75 minutes)
  • Prioritized action plan
  • Tool and workflow recommendations
  • Follow-up summary and resources
Book a session

Full Business
AI Audit

$799 ONE-TIME · 5-DAY TURNAROUND
  • 90-minute working session over Zoom
  • We map every workflow where AI saves time or money
  • Tool recommendations matched to your stack and budget
  • Written playbook delivered within 5 business days
  • 30-day follow-up call included
Request audit

On-site AI
team training

Custom quote half-day or full-day
  • Half-day or full-day, on-site at your office
  • Five to fifty plus people, role-specific use cases
  • Hands-on exercises, printed cheat sheets for everyone
  • 30 days of follow-up support after training
Request a quote

Custom AI
build

Custom pricing ENGAGEMENT-BASED · SCOPED PER PROJECT
  • Voice agents, chat agents, automations, and custom workflows
  • Built, integrated, and shipped to your existing stack
  • Weekly demos so you see progress, not surprises
  • Documentation, training, and team handoff included
  • Optional retainer after launch for tuning and new features
Work with us
Your local chapter § 04

Visit the SATX chapter

New Braunfels sits inside the San Antonio AI Lab chapter. Free Zoom AI clinics and in-person meetups across the region.

See SATX → Book a session →
Meet the Founder § 05
TJ Larkin, Founder of Texas AI Lab

TJ Larkin

AI operator. Builder. Texan.

TJ is an AI operator based in Liberty Hill, Texas. He builds AI software, runs a network of newsletters with 145,000+ subscribers, and works with owners across SATX to put AI to work without the hype.

If you want a no-pitch hour with someone who builds with AI every day, the door is open in New Braunfels.

“Texas-built tools, Texas-sized problems, one room at a time.”

TJ Larkin